LG NANOCELL TECHNOLOGY, Lose yourself in Nanocell’s picture precision and natural, pure colour reproduction. You will see every layer of lighting in movies, the smoothest action from sports and the tiniest detail while gaming. All delivered in up to 4K Ultra HD resolution. A7 GEN4 AI PROCESSOR 4K, The a7 Gen4 AI processor 4K is the intuitive brain of the TV that ensures outstanding picture and sound quality, whatever you watch or play. INCREDIBLE CINEMA, SPORT AND GAMING, NanoCell makes your favourite entertainment an incredible experience. HDR and FILMMAKER mode will turn any room into a cinema, and your gaming skill is accelerated with ALLM, VRR, HFR and Game Optimiser options. And with a wide range of screen sizes to choose from, NanoCell offers you the best that televised sport can offer. DOLBY VISION IQ AND DOLBY ATMOS, Dolby Vision IQ and Dolby Atmos for even more immersive entertainment, providing incredible clarity, depth, and excitement on the highest-grade content. WEBOS SMART PLATFORM, Access all your must-have apps like Freeview Play, NOW TV, Netflix, Prime Video, Disney+, Twitch and more on LG’s easy-to-use webOS smart platform. Plus, voice command and Google Assistant or Alexa allow you to control your TV and other smart home devices.