LG 55 OLED A16LA Ultra HD HDR Smart TV

£1,099.00

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**LIGHT UP YOUR WORLD WITH SELF-LIT PiXELS** LG OLED TV is a joy to behold. Self-lit pixels allow truly spectacular picture quality and a whole host of design possibilities, while the latest cutting-edge technologies help deliver unprecedented levels of wonder. This is everything you love about TV – elevated in every way. **What makes OLED unlike anything else?** The answer is self-lit pixels. A self-luminous display technology that makes all the difference to your viewing experience. Unlike LED TVs that are restricted by backlight technology, LG OLED TVs are capable of extreme realism and unique designs. **SELF-LIT PiXELS.** 100 million reasons to love OLED. When it comes to picture quality, OLED beats LED hands down. That’s because OLED has millions of self-lit pixels capable of producing perfect black and accurate color. The result is a viewing experience like no other. **Infinite Contrast** OLED puts LED in the shade. Put simply, OLED has millions of self-lit pixels that can turn on and off to achieve perfect black and infinite contrast. That black is better than both mini-LED and LED TVs. So it doesn’t matter how many thousands of backlights they have, LED TVs will still be in OLED’s shadow. **100% Color Fidelity** OLED passes with flying colors. Global testing agency Intertek has confirmed that LG OLED displays have 100% color fidelity. This means that the colors you see on the screen closely match the colors of the original image. So everything you watch looks as the creator intended. **LG OLED TV.** A view found nowhere else. If you’re looking for a TV like no other, look no further. LG OLED TV is a work of art, a big-screen cinema, a portal to gaming worlds, and a front row seat to the biggest sporting events. It’s everything you want TV to be. **OLED Design.** Innovation of unbelievable proportions. LG OLED TVs redefine what TVs should look like. Their unbelievably slim designs t

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