The Real 4K TV for all your entertainment needs the LG UHD TV was made to entertain by taking everything you watch to a new level. Whether its cinema, sports, or games, it delivers real 4K images with vivid colour and fine detail. Enjoy more realistic images in four times the resolution of Full HD. Quad Core Processor 4K -Enhance everything you watch. The processor removes video noise and creates more vibrant colour and contrast. Low resolution images are upscaled and reproduced at close to 4K quality. Transform your TV into a central hub with the intelligent ThinQ AI. LG ThinQ allows simple command and control your Home IoT ecosystem with natural voice recognition*. Also, with Google Assistant and Amazon Alexa built-in, LG UHD TV makes life so much more convenient. Watch content as the creator intended – The processor automatically turns off motion smoothing for the full motion picture effect. Watch films and other content with the creative intent and cinematic experience preserved. HDR 10 Pro & HLG Pro. Enjoy content in lifelike high definition. LG UHD TVs provide optimal HDR picture quality with the support of major HDR formats including HDR 10 Pro and HLG Pro.