LG UHD TV was made to entertain by taking everything you watch to a new level. Whether it’s cinema, sports, or games, it delivers real 4K images with vivid color and fine detail. Enjoy more realistic images in four times the resolution of Full HD. The processor removes video noise and creates more vibrant color and contrast. Low resolution images are upscaled and reproduced at close to 4K quality. Transform your TV into a central hub with the intelligent ThinQ AI. LG ThinQ allows simple command and control your Home IoT ecosystem with natural voice recognition. Also, with Google Assistant and Amazon Alexa built-in, LG UHD TV makes life so much more convenient. The processor automatically turns off motion smoothing for the full motion picture effect. Watch films and other content with the creative intent and cinematic experience preserved. LG UHD TVs provide optimal HDR picture quality with the support of major HDR formats including HDR 10 Pro and HLG Pro.