LG SELF-LIT OLED TECHNOLOGY; LG self-lit OLED is the pinnacle of technology in TV. All of the screen’s pixels are self-lit allowing for infinite contrast, 100% colour fidelity and the sharpest pixel-perfect details, creating an exceptional viewing experience. All in 4K Ultra HD definition. a9 Gen4 AI PROCESSOR 4K; LG OLED C1 features the new a9 Gen4 AI processor 4K, the brain of the TV, capable of automatically detecting and optimising the content you are watching for the ultimate picture and sound experience. EXCEPTIONAL CINEMA EXPERIENCE; LG OLED C1 delivers the full cinema experience that is beyond exceptional. The sharpest picture quality paired with perfect black levels helps deliver films exactly how the director intended. Dolby Vision IQ and Dolby Atmos provide awe-inspiring drama to every genre and streaming your must-have apps has never been easier: get Freeview Play, NOW TV, Netflix, Prime Video, Disney+ and more on LG’s webOS smart platform and through voice command. POWERFUL GAMING EXPERIENCE; LG OLED C1 is the ideal partner for next generation consoles. Powering your competitive edge with an incredible 1ms response time and accelerated processor speeds. The C1 is loaded with all the pro-tools you need to dominate, such as HDMI 2.1, G-Sync, HFR (4K/120p), VRR, Game Optimizer, ALLM, eARC and HGiG which are all integrated and ready out-of-the-box. Plus, there is easy access to Twitch on LG’s webOS smart platform.