Samsung 43 AU7100 (2021) 4K Ultra HD HDR Smart TV


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**All your must-see entertainment in striking 4K picture quality** **Shows your content’s true colours** PurColour In this new golden age of TV, why settle for anything less than crystal clear colour TV? Samsung’s PurColour improves the quality of any image, uncovers hidden details and helps show your content’s true colours. **Powerful picture processing, stunning 4K clarity** Crystal Processor 4K Simply relax and enjoy all the content you love, with a 4K upscaling TV that adapts to give you the best 4K Ultra HD picture. But it doesn’t stop there. The sound adjusts to perfectly suit what you’re watching. A TV drama or the tennis, you’ll really feel part of the action. **Experience the beauty of 4K** 4K UHD Resolution See all the details you’ve been missing on a crisp, clear Ultra HD picture – 4 times the resolution of Full HD. **See the stunning detail in every scene** HDR powered by HDR10+ Watch movies in striking picture detail – just as the directors intended. Samsung HDR TV technology uncovers all the finest details, even in the darkest and brightest scenes. Finally, discover what’s lurking in the shadows of a horror movie or witness the true beauty of a sun-lit scene. **Sound perfected for whatever you’re watching** Adaptive Sound Get the perfect audio experience for whatever you’re watching with Adaptive Sound. From the latest boxset to the beautiful game, your Samsung TV adjusts the sound in every scene to what’s on screen, so you’ll hear every last detail. **Less bezel, more picture** 3-sides Boundless Screen Experience minimalistic style with a near bezel-less TV design that only leaves you to enjoy the beautiful picture.

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