**Experience all your must-see entertainment in striking Ultra HD picture quality with Samsung’s AU7110 4K smart TV** A near bezel-less screen that leaves you with only the beautiful picture to enjoy. Watch every moment burst from the screen with striking 4K Ultra HD detail and stunning clarity. See the stunning detail in every scene, just as the creators intended. Hear every detail with a TV that adjusts the audio to suit what you’re watching. Ramp up the surround sound with the combined power of your Samsung TV and soundbar. Mirror your phone to the TV with a single tap.* Discover an abundance of apps and services to simply enjoy, only on Samsung Smart TV. **Crystal Processor 4K** Simply relax and enjoy all the content you love, with a 4K upscaling TV that adapts to give you the best 4K Ultra HD picture. But it doesn’t stop there. The sound adjusts to perfectly suit what you’re watching. A TV drama or the tennis, you’ll really feel part of the action. **HDR powered by HDR10+** Watch movies in striking picture detail, just as the directors intended. Samsung HDR TV technology uncovers all the finest details, even in the darkest and brightest scenes. Finally, discover what’s lurking in the shadows of a horror movie or witness the true beauty of a sun-lit scene.