Experience incredible picture detail with vibrant colour and HDR brightness that does not fade over time. Relax with a TV that gives you the very best 4K picture and optimised sound thanks to AI. Every sound perfected for what you’re watching and where you’re watching it. Thanks to our Active Voice Amplifier technology, your QLED TV analyses the acoustics in the room and outputs dependent on what type of show or movie you are watching. Genuine cinematic colour made from over a billion shades. Dual LED technology uncovers bold contrast and accurate colour. Brightest whites, deep blacks and all colours in fine detail. Easily discover even more ways to enjoy TV, only with Samsung Smart TV. Interact and control your TV with your favourite voice assistant, with Bixby, Alexa and Google Assistant all built into your Samsung Smart TV. ??TV will be delivered into the room of your choice.