Everything feels so real on the Sony KD-43X80K 4K TV. Using a wider colour palette with an enhanced range of natural hue and saturation, just like you see in the real-world, we can bring billions of colours to life on our TRILUMINOS PRO display. This exclusive, expansive colour palette allows you to see colours on Sony BRAVIA TVs that you won’t see on any other! Everything you watch is upscaled closer to the clear and precise detail that only 4K quality can deliver, even when watching 2K or HD content, thanks to our incredible 4K X-Reality PRO technology. The beautiful colours, contrast, and detail are all made possible thanks to our X1 processor, the power behind this incredible TV. Immersive sound will envelop you, delivered by our innovative X-Balanced Speaker units, with surround sound technology from Dolby Atmos giving you a theatre like experience. Whether you are looking for the perfect 43 inch TV for gaming, watching sports, or enjoying movies, the KD-43X80K has dedicated features to enhance your experience. You won’t need to worry about adjusting your settings as you switch between entertainment styles because our Auto Genre Picture Mode does the hard work for you! Our Ambient Optimization technology even detects the amount of light and sound absorbing objects in your room, optimising the TV’s picture and sound to your environment automatically, so you get the best view every time. With this Google TV, you can also search for new entertainment, get personalised recommendations, or control your other smart home devices using your voice!