Discover thrilling 4K HDR with the Sony BRAVIA High Dynamic Range (HDR) KD-50X72K. Pictures come vividly to life on the KD-50X72K TV, immersing you in the drama and excitement of movies, TV shows, and games. Supporting a variety of HDR formats, it brings the best of 4K from disc, broadcasting, or streaming into your home. Featuring a wider colour palette than conventional televisions, you’ll have access to over a billion colours in high definition, thanks to our stunning, true to life TRILUMINOS Display. Using full digital processing to optimise the colour and contrast so you can enjoy beautifully detailed scenes, our BRAVIA ENGINE is the power behind this incredible TV. Design wise, the KD-50X72K features a narrow bezel to place all emphasis on what’s important,the picture, as well as a Slim Blade Stand to suit any interior. Command your TV using your voice! Simply press the button on your remote and you can find content faster than ever before, ask your Google Assistant to find a specific title, search by genre…you can even ask for personalised recommendations, keep up with the latest football scores, control your other smart home devices, and more. Access 400,000+ movies and shows, play music and games, add the apps you use most, and more, with this Android TV. Want to stream content from your smartphone, tablet, or laptop, straight to the TV? Chromecast built-in will let you do just that! You can even store your favourite TV shows on an external USB hard disk drive to enjoy whenever you want. USB HDD REC allows one-touch and timer recording of a digital broadcast, simply press REC to start recording and it will automatically stop at the end of the programme.