Everything feels so real on the Sony KD-43X80K 4K TV. Using a wider colour palette with an enhanced range of natural hue and saturation, just like you see in the real world, we can bring billions of colours to life on our TRILUMINOS PRO display. This exclusive, expansive colour palette allows you to see colours on Sony BRAVIA TVs that you won’t see on any other! Everything you watch is upscaled closer to the clear and precise detail that only 4K quality can deliver, even when watching 2K or HD content, thanks to our incredible 4K X-Reality PRO technology. The beautiful colours, contrast, and detail are all made possible thanks to our X1 processor, the power behind this incredible TV. Immersive sound will envelop you, delivered by our innovative X Balanced Speaker units, with surround sound technology from Dolby Atmos giving you a theatre like experience.